Rose Bowl Stadium
For almost a century, the Rose Bowl Stadium has been an icon for the City of Pasadena, Southern California and America.
The Rose Bowl Legacy Foundation launched a $40 million capital campaign – INSPIRE. Partnering with Studio L., the foundation developed a brand identity and collateral materials to help launch campaign efforts.
Above are samples of the INSPIRE look book developed to excite potential donors to contribute to the campaign as well as outline the goals for the campaign.
Below are images from personalized proposal booklets designed for specific supporters to encourage support for designated areas within the stadium.
Result
Studio L. along with the Legacy Foundation designed an identity and visually compelling set of collateral materials to kick off the campaign. The Foundation has well branded components their internal team can easily expand upon as they continue fundraising efforts.